Digital Literacy Acceleration Workshop and Mentoring for MSMEs in Kedinding Urban Village, Surabaya
DOI:
https://doi.org/10.36590/jagri.v6i1.1518Keywords:
digital literacy, mentoring, MSMEs, workshopAbstract
Digital literacy acceleration workshop and mentoring are a form of community service from STIE IBMT lecturers to MSMEs partners. This program was carried out because digital literacy is a very important competency in the digital economy era. This community service program aimed to increase the skills of MSME partners in designing attractive packaging for their products and performing digital financial bookkeeping for their businesses. The implementation method began with a situation and needs analysis, preparation of materials (Canva and digital cash book tutorials), workshop, mentoring, and program evaluation. The program involved 28 MSME partners in Kedinding, Surabaya. It ran smoothly and successfully, as evidenced by the participants’ enthusiasm during interactive discussions and hands-on practice. Evaluation results showed an increase in participants’ digital literacy regarding packaging design and simple bookkeeping, from a pretest score of 53% to 81% in the posttest.
Downloads
References
Amrina, U., Oktora, R.A., 2023. Workshop Design Konten Pemasaran Digital Menggunakan Canva. Jurnal Industri Kreatif dan Kewirausahaan 6(2), 202-209. https://doi.org/10.36441/kewirausahaan.v6i2.1819
Arianto, B., Rahmiyanti, S., Handayani, B., 2024. Pemberdayaan Komunitas UMKM Berbasis Penguatan Aspek Keuangan dan Pemasaran Digital di Kota Serang. Jurnal Pengabdian Masyarakat 2(1), 15-23. https://journal.uin-alauddin.ac.id/index.php/ruangkomunitas/article/view/rkjpm.v2i1.46247
Dasuki, T.M.S., Magribi, R.M., Sulviani, A., Kusumadewi, R.N., Nur, L.Z., 2022. Pemulihan Ekonomi melalui Literasi Digitalisasi Desa Cisoka Kabupaten Majalengka. Jurnal Pengabdian Kepada Masyarakat 3(4), 1048-1053. https://doi.org/10.31949/jb.v3i4.3487
Handayani, A.D., 2023. Digitalisasi UMKM: Peningkatan Kapasitas melalui Program Literasi Digital. Jurnal Signal 11(1), 104-113. https://doi.org/10.33603/signal.v11i1.8213
Ismah, I., Suhendri, S., Kusdaryani, W., 2020. Pengembangan UMKM melalui Literasi Digital pada Era 4.0 untuk Meningkatkan Minat Berwirausaha. Journal of Community Service 1(4), 174-181. https://doi.org/10.22219/altruis.v1i4.13351
Khristiana, Y., Kardha, D., Indriani, E., Khoiruman, M., Wariati, A., 2024. Strategi Digitalisasi dan Perluasan UMKM Kampung Batik di Desa Pungsari Kecamatan Plupuh Kabupaten Sragen. Jurnal Pengabdian pada Masyarakat 8(2), 131-137. https://e-journal.stie-aub.ac.id/index.php/wasana_nyata/article/view/1850
(Kominfo) Kementerian Komunikasi dan Informatika., 2020. Transformasi Digital. Kominfo, Jakarta.
Lovita, E., Ardheta, P.A., Prabantoro, G., Sunarsih, U., Dahlifah, D., Mustika, M., Nafisah, S., Nasution, N., 2022. Digitalisasi UKM: Solusi Menjalankan Bisnis di Era Normal Baru Covid-19. Jurnal Pengabdian Komunitas Pendidikan 2(1), 49-54. https://doi.org/10.36406/progresif.v2i1.552
Nurfitriya, M., Fauziyah, A., Koeswandi, T.A.L., Yusuf, I., Rachmani, N.N., 2022. Peningkatan Literasi Digital Marketing UMKM Kota Tasikmalaya. Acitya Bhakti 2(1), 57-64. https://doi.org/10.32493/acb.v2i1.14618
Putra, I.G.J.E., Erawan, A.P.D., Aditya, I.G.W., Juniarta, I.W., Permana, I.MA.S., Baskara, I.M.W., 2023. Pelatihan Digital Marketing dalam Upaya Meningkatkan Literasi Digital UMKM Desa Keramas. Jurnal Pengabdian Kepada Masyarakat 4(1), 200-205. https://ejournal.unma.ac.id/index.php/bernas/article/view/3880
Regif, S.Y., Seran, M.S., Naif, I.Y., Pattipeilohy, A., Saputri, L., 2023. Literasi Digital Ekonomi Hijau terhadap Pemberdayaan UMKM Desa di Kabupaten Langkat. Jurnal Ilmu Politik dan Pemerintahan 9(1), 49-69. https://doi.org/10.37058/jipp.v9i1.6922
Riyanto, S., Azis, M.N.L., Putera, A.R., 2022. Pendampingan UMKM dalam Penggunaan Digital Marketing pada Komunitas UMKM di Kabupaten Madiun. Jurnal Pengabdian Kepada Masyarakat 5(1), 137-142. https://doi.org/10.31294/jabdimas.v5i1.11534
Santoni, M.M., Chamidah, N., Indarso, A.O., Prasvita, D.S., Indriana, I.H., Seta, H.B., 2023. Pelatihan dan Pendampingan Pembuatan Konten Produk berbasis Teknologi Informasi dan Komunikasi melalui Media sosial dengan Aplikasi Canva. Surya Abdimas 7(1), 75-83. https://doi.org/10.37729/abdimas.v7i1.2206
Sari, C.D.M., Setiyana, R., 2020. Sosialisasi Digital Marketing pada Usaha Mikro Kecil Menengah (UMKM). Jurnal Pengabdian Masyarakat Darma Bakti Teuku Umar 2(1), 63-73. https://doi.org/10.35308/baktiku.v2i1.2050
Wijayanti, L., Sukwadi, R., Prasetya, W., Azels, W.A., 2022. Pelatihan Membuat Desain Iklan Digital Menggunakan Aplikasi Canva bagi UMKM Binaan Asppuk. Jurnal Bakti Masyarakat Indonesia 5(1), 117-125. https://doi.org/10.24912/jbmi.v5i2.18245
Wijaya, R.S., Sartika, D., Nini, N., 2021. Sosialisasi Aplikasi Bukukas Solusi Pembukuan Keuangan Digital bagi UMKM Lubuk Minturun. Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility 4, 1165-1171. https://doi.org/10.37695/pkmcsr.v4i0.1259
